Practical commentary on paid advertising, creative production, AI search, and how to actually grow a business in 2026 — written by the team running campaigns across Texas, the US, and globally.
How generative AI engines like ChatGPT, Claude, and Perplexity surface content — and what businesses need to do in 2026 to be cited by them. A practical guide to Generative Engine Optimization.
A practical guide for founders and marketing leads evaluating paid media partners. What to look for, red flags to avoid, and how to measure agency performance.
A side-by-side comparison of the two largest paid ad platforms — audience intent, CPM trends, attribution, and which works best for different business models.